Amazfit T-Rex 3 and Active 2 set tone for Zepp Health’s 2025 roadmap

Amazfit T-Rex 3 is doing better than expected — so well, in fact, that Zepp Health couldn’t keep up with demand in Q4. Active 2 is also off to a strong start, and it wouldn’t be surprising to see continued supply bottlenecks in the coming months.

Those are some insights from Zepp Health’s financial results for the fourth quarter of 2024. The document give a pretty clear sense of where things are heading. It seems the company is streamlining its product launches, leaning into software innovation, and doubling down on the mid-range and value segments where it still has room to grow.

Strong demand

The highlight of the quarter was the performance of T-Rex 3. Demand was stronger than expected, with supply unable to fully keep pace. That’s a good problem to have — especially in a segment that’s long been dominated by pricier, heavier alternatives. T-Rex hits a sweet spot for outdoor and sports users who want rugged design, battery life, and training features without shelling out upwards of $500 for a Garmin.

Active 2 is also gaining traction fast. Priced under $100, it’s getting strong feedback in both the U.S. and Europe. It fits squarely in Zepp’s value segment, alongside the Bip line. Both appeal to users who want solid health tracking and decent smart features, but aren’t looking for a fashion statement or an expensive price-tag.

What’s changed is the company’s rhythm. Rather than dumping a dozen new models on the market in one go, Zepp now plans to launch one major product per quarter through 2025. That’s a new approach for them, and probably a healthier one.

We had Active 2 in the first quarter. Bip 6 will land in the second quarter. Which leaves two other devices by the end of this year. Perhaps Amazfit Balance 2 and T-Rex 3 Ultra?

Zepp now groups its smartwatches into three clear segments. The entry-level and value group includes the Bip and Active series. These are accessible watches, well suited for younger users or anyone just looking to track steps, sleep, and workouts without fuss. The Balance sits in the mainstream slot, targeting urban users who want something clean and functional. At the top end sits the T-Rex, which is designed for outdoor use, longer sessions, and more demanding environments.

Essential reading: Top fitness trackers and health gadgets

As far as software — all the talk is about AI. Zepp OS now integrates OpenAI 4.5, and there’s been a real push to turn the Zepp App into something more lifestyle-focused. One standout feature is nutrition tracking using image analysis. That’s already live in the U.S. and some countries in Europe. If it proves reliable and easy to use, this could quietly become one of the most useful features in Zepp’s ecosystem — and one few competitors are offering in any serious way.

Our takeaway

With big players like Apple and Samsung focusing more on premium pricing and iterative hardware, Zepp may be walking into an open lane. The Amazfit strategy isn’t flashy, but it’s becoming more consistent. A few models, decent tech, good margins, and smarter software. That’s a formula that could work well in the current wearable landscape.

We have not delved into financials. If you are into that sort of thing you can find the detailed results on this link. One point worth noting for U.S. users: tariffs don’t seem to be a concern. Zepp stated clearly that they have a diversified supply base and can fulfil U.S. orders without relying on China-based manufacturing.

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